ATLASResearch
methods
Qualitative + Mixed methods/ Analysis

Template analysis

Iteratively refine a hierarchical coding template

Template analysis develops a hierarchical coding framework to organise and interpret qualitative data. Researchers may begin with selected a priori themes, then revise their scope and relationships through engagement with the material. The template remains adaptable rather than a permanently fixed checklist. Its use can support team-based applied research while accommodating different epistemological positions when these are made explicit.

WHEN IT FITS

Choose when a structured yet revisable coding hierarchy helps compare cases, especially where existing theory supplies provisional concepts. Ensure initial categories can change in response to contrary or unexpected data.

Strengths

  • Hierarchical codes organise complex applied datasets
  • A priori concepts can be revised transparently

Limitations

  • Early categories can constrain attention prematurely
  • A neat template can conceal shallow interpretation

Know the boundary

Template analysis is not simply applying a fixed codebook without interpretative revision.

USED ACROSS
Business & MBAPsychologyEducation