ATLASResearch
methods
Qualitative/ Research design

Organisational ethnography

Study work cultures through sustained field engagement

Organisational ethnography investigates how work, identities, rules and power are enacted in everyday organisational life. Sustained field engagement combines observation, conversations, participation where appropriate and documentary material. Formal structures and managerial accounts are studied alongside informal routines and contradictions. The organisational boundary may extend across sites or digital systems when the practices being studied do so.

WHEN IT FITS

Choose when tacit routines, culture or informal coordination are central and sustained field access is realistic. Protect space for perspectives across organisational hierarchy and for recording events outside formal meetings.

Strengths

  • Reveals tacit routines and informal power
  • Shows how technology and policy are enacted in practice

Limitations

  • Immersion and access can be time-intensive
  • Gatekeepers may restrict critical or marginal perspectives

Know the boundary

An organisational interview project without field engagement should not automatically be called ethnography.

USED ACROSS
Business & MBAComputer scienceEducation