ATLASResearch
methods
Quantitative/ Analysis

OLS and multiple linear regression

Estimate a conditional mean in outcome units

Ordinary least squares estimates a linear conditional-mean model by minimising squared residuals. Simple regression uses one predictor; multiple regression includes several, with categorical indicators, interactions and transformations when justified. Linear refers to coefficients, so curved predictor relationships can be represented. Interpretation depends on the covariates held fixed and the study design.

WHEN IT FITS

Use to explain associations or predict a continuous outcome when a defensible conditional-mean model is available. Identify the estimand, plausible confounders, dependence structure and prediction population before model fitting.

Strengths

  • Coefficients and predictions remain interpretable in original units
  • Flexible extensions support interactions and nonlinear terms

Limitations

  • Omitted variables and poor functional form bias interpretation
  • High collinearity makes individual coefficients unstable

Know the boundary

Including controls does not itself remove confounding; prediction accuracy and causal identification are separate objectives.

USED ACROSS
Banking & financeBusiness & MBAPsychologyComputer scienceEducation