ATLASResearch
methods
Qualitative/ Analysis

Discourse analysis

Examine what language accomplishes

Discourse analysis investigates how language constructs versions of reality, identities and social relations. Traditions differ: discursive psychology examines situated actions and accountability, while critical discourse approaches foreground power and ideology. Analysts therefore specify their tradition, theoretical assumptions and unit of analysis. Rather than treating speech as a transparent report, they examine how formulations work in context.

WHEN IT FITS

Use when the question concerns how descriptions, identities or legitimacy are accomplished through language. Choose a discourse tradition and collect material with enough interactional or institutional context for its analytical claims.

Strengths

  • Shows how language performs social actions
  • Reveals variability and taken-for-granted assumptions

Limitations

  • Claims can exceed the contextual evidence available
  • Different traditions require different analytic skills

Know the boundary

Discourse analysis does not simply code opinions or prove speakers' private beliefs.

USED ACROSS
Business & MBAPsychologyEducationComputer science